Under The Triple Play Changsha National Security Cable Tv Network Company Customer Segmentation Research

As the coming of "tri-networks integration" times, the competition between Cable Television Operators and Telecommunication Operators is unavoidable, and the key of this is customer resource. To get more customer resource, we should use customer segmentation. Cable Television Operators have to find a palatable customer segmentation to make different tactics for market and service.This paper introduced the theories and existed methods of customer segmentation first. The author advanced own method of television customer segmentation base on property of Changsha Guoan Network Company’s business and customers,by researching existed theories of customer segmentation and telecommunication operator’s experience of customer segmentation. The method first presented television consumers’behavior in3typical "tri-networks integration" services: digital TV, Interactive TV and Internet access, then segments television customers by K-means with the variables of services period they ordered, their account, services state and so on.The paper segments5customers based on the turn data of Changsha Guoan Network Company, it is basic customers, new video service customers, Internet customers, full services customers and traditional video service customers. And make out marketing and service strategies for those customers. This should be helpful for Changsha Guoan Network Company and other Cable Television Operators to make tactics for market and service.