The Study Of Consumer Information Retrieval Behavior In Location-based Catering Information Service

With the continuous development of communication technology and the growingpopularity of intelligent communication equipment, in the dual drives of demands andtechnology, location-based services develops continuously and makes the power of theinternet application service capabilities to the mobile terminal. The user of location-basedservice could access a variety of location-based information according to their scene anddemands anytime anywhere. Because of the mobility, convenience and location-basedfeatures of location-based information, more and more users start to adopt this new service,and location-based service is increasingly transforming our way of life. However, it isincongruous with the rapid development of the location information service, the related fieldsof theoretical research is lagging behind. For example, the location information of consumerbehavior in mobile scenarios is lacking.Compared with the network environment, information retrieval behavior of consumers inthe mobile context is bound to change. Then, existing research in the behavioral model ofinformation retrieval is still applicable in consumer information search behavior of the mobilescenario? What factors influence in information retrieval behavior of consumers in the mobilecontext? What is information retrieval process like? To answer these questions, this studyselected the typical location-based service-location-based catering to explore the aboveissues.Firstly, based on the literature, the study systematically sort out the related research areaof consumer behavior, information retrieval behavior, consumer information search behavior;Secondly, we choose mobile phone client of dianping.com as research focus, use case study tolearn about the features of the information attributes and the user interface, data acquisition ofdomestic location-based catering information service, preliminarily draw consumerinformation search behavior is correlated with some information properties of cateringmerchants; Thirdly, we interview30users of location-based catering information servicethrough interview research, identify their use motivation(the ease use motivation, innovationmotivation, conspicuous motivation and herd action motivation) and the purchasedecision-making standards, then we propose the two-stage model of consumer retrieval in mobile scenarios. Fourthly, on the basis of earlier findings, combined with previous literaturefindings, we analysis the influencing factors of consumer information search behavior in themobile scenarios, and make a number of assumptions. Assumptions were verified bycollecting the efficient operation of the data of the59respondents, and the results wereanalyzed and discussed. The results show that: the business’s overall score, the number ofreviews, geographical distance, the sequence position, the consumer’s brand attitude, foodpreferences and so on factors may affect consumer information search behavior in the mobilecontext.Finally, the managerial implications of the conclusions of the study is discussed andanalyzed. And then we pointed out the limitations of the study and future research directions.