The Dilemma And Solution Of LBS Business Application From The Side Of Communication

The purpose of this thesis is discussing the solution of LBS business application dilemma from the side of communication. The approach is comparing the status of LBS in China with it in foreign countries. Then the thesis try to describe the current status, including dilemma and potential solution.The thesis reviews the history of LBS form its spring up and success in USA to its growing up in China. After all, the thesis believes that LBS can get rid of these difficulties and it would be a good future of LBS.In the process of researching, the thesis analyses the problem of LBS in China and then gives some suggestion for these problems with lots of examples domestic and overseas to prove and beef up it. The thesis gives some suggestions of product and promotion, and how to grab more users and how to improve their loyalty. Additionally, how to use LBS as a mass communication media by public voice.