Cut The Guest Communication And Marketing Research

“Qieke”in chinese, stems from “check-in”, is a geographical positioningtechnology-based and people-oriented social communication activity with sociabilityand commercial development function that record and share people’s life trajectory byman-machine interaction in mobile internet.With the start of the emergence and development of Qieke, this paper points outthe new change of communication mode that Qieke brought by analyzing itstechnological base and social cultural background, comparing and classifying similarfunctional applications and analyzing the communication subject and content of Qieke.With the eye on sociology and psychology of consumption, this paper also takes apartthe psychology of the Qieke communication subject, indicates the social psychologicalcharacteristic of Qieke behavior and the “check in” as a new mobile social interaction.SNS network enters into the2.0era. This paper puts forward Qieke communicationmode by analyzing the communication process, summarizes current Qieke marketingstrategies by analyzing existing Qieke cases, and offers feasible suggestions of Qiekemarketing.This paper unscrambles the Qieke communication behavior and marketing waysfrom many factors. The standpoint is to point out the emergence of Qieke has changedthe way of establishing social network from depending on acquaintances to get rid ofacquaintances and lie on the intersection of life trajectory. And along with the change ofsocial relationship establishment, social application and marketing function areupgraded. Qieke communication changes the network social interaction ways, besides,it also has its outstanding research value on network marketing.