Discourse Analysis Of The Southern People Weekly Cover Character Reports

As a typical journal on the figures reports, the<Southern People Weekly> has been founded for nearly8years. It has been a famous brand because it builds the main characters, follows the current affairs, and has a wide view. The "cover character" column takes an important place for its distinctive theme, rich genre, and perspective unique. The strong mature of this column guarantees the main body of the magazine be stability.With the methods of analysis of the data and the content, the purpose of this paper is to generalize the characteristics of the semantic and pragmatic, sources of information, structure, and so on. This classification has the common contents with Van Dick’s "discourse analysis" theory. Therefore, this article selects the theory as guidance, at the same time, it can also verifies the theory in turn.The main body of this article including two parts:the micro and the macro. The front one mainly research the topic selection, genre, sources of information. While the second one pays more attention to the text structure, rhetorical application and image shaping. The application of the theory before was limited to the text itself, this paper tries to find the dynamic process about how to build the discourse. Another innovation point in this paper is the "visual discourse construction"The final goal of this research is to explore the advantage and strategy of the news journals mainly on the character, and predicted the future trend according to the current situation. In order to provide valuable advices for the similar journals.