Research For The Development Of Heilongjiangn Broadcast Network Under The Background Of Three Networks Convergence

Three Networks Convergence has become the main stream of the modern societywith the great develop of the information and communication technology. Under thiscircumstance, Three Networks Convergence in China is also moving forward constantly.According to the Chinese basic national condition and due to the blurry distinctionsbetween different industry areas which let to the market mechanism and policy-orientedvarious from each other, Three Networks Convergence business is being carried outrelatively slowly. The urgent need for information and media shows that policy andsupervization of each industry are not comprehensive enough, which led to the resultthat information can not be exchanged smoothly. These issues affected the pace ofintegration negatively. And there are industrial environment, infrastructure, andregulatory regime problems exist in Heilongjiang’s Three Networks Convergence.The research of Heilongjiang’s Three Networks Convergence is now mainly focuson the conflict between Heilongjiang’s broadcast network, telecommunications networkand the Internet, which is one of the factors that slowing down the Three NetworksConvergence developing pace. From the perspective of the national radio and televisionsystems, the broadcast network does not have a unified network formation. And theenterprises are separated from the government, there is no unified management policieseither. The cases stydy of Three Networks Convergence and the targeted research in thefield of radio and television networks in Heilongjiang would accelerate the developingof Heilongjiang’s Three Networks Convergence.There exist some problems of Heilongjiang’s broadcast networks at this stage now.Firstly, the interest conflict between broadcast network and telecommunication network.Both these two major industries has their own industrial and business chain, and theystarted to consider their own interests and missing under the same condition which waswhen none of them was ready or mature enough in the Three Networks Convergencetechnology area.In this article, the author started from the issues that exist in Heilongjiangbroadcast network and the problems it is facing now, brought out the certain possiblesolutions. First of all, Heilongjiang’s broadcast network should adjust their own problems, breaking in from radio and television industry as a whole, analyses the basiccondition and the existing problems, and discuss the technical and business condition ofthe broadcast networks detailedly, try to establish a suitable management and businessoperation system for the development of Three Networks Convergence. Asking how tointegrate the radio and television industry, how to quickly make the market open, how toform a unified system of radio and television networks, by solving all those questions toensure and accelerate the developing progress of Three Networks Convergence inHeilongjiang, to promote the integration of all industries and finally achieve a win-winpurpose.