Reseacrh About The Network Non-mainstream Culture Impact On University Students’ Value Choice

University students will come across lots of different kinds of things and phenomenon anddo when they are growing up, and make some choice. The process is a dynamic and systematicprocess, including value objects, value standards, value methods and value targets, Whether theirvalue choice are right or not will affect their life careers and the development of socialistconstruction. The emergence of the network caused very big effect to the value choice ofuniversity students. The network non-mainstream culture’ influence on the university students’value choice, attract many people’s attention. Some network non-mainstream culture is creativeand broaden students’ horizons, rich their knowledge, update their minds, let them understand thesociety and know the peer group. But the emergence of the network non-mainstream culture,such as cyber-violence, internet pornography, network vulgar catchwords etc. have broken thedominant position of the mainstream values in the message occlusion times, hit the result ofuniversity students’ value choice to some extent, formed a new challenge to the traditional valueeducation. For this case, how to annul the bad influence of the network non-mainstream cultureto university students become a urgent task in the teaching of political subject.This paper, which is base on the research of the network non-mainstream culture researchand the university Students’ value choices, is trying hard to find out how the network nonmainstream culture affect the result when the college students are choosing their value, andobtain a scientific and reasonable conclusion. In chapter one, firstly, the writer will try to deepenthe understanding of the network non-mainstream culture on campus according to consultingreferences and observing this phenomenon online for ages. Then summarize the content of thenetwork non-mainstream culture,and find out the common characteristics of the networknon-mainstream culture, such as anonymity, freedom, openness, and some unique attribute likesubversiveness, grass root,critics etc. Finally, this paper will give a clear meaning of universitystudents’ value selection, show the different stages in process of value choice: the value awareness stage, the value identification stage, and the choice of value stage, but the majorfactors, which include the society, the network, and undergraduate themselves, will influence theresult of value choice. In chapter two, it will analysis how the network non-mainstream cultureinfluence undergraduate’s value choice. Firstly, it will ascertain the main ways that the networknon-mainstream culture seep into university students’ live, such as game penetration, videopenetration, characters penetration, and pictures penetration, while the major influencing typesare cyber-violence, cybersex, network vulgar catchword, network Kuso, network decadentliterature, Kuso picture etc. Secondly, it will analysis how the network non-mainstream cultureaffect the undergraduate’s value choice, which including the object of value choice, the criterionof value choice, the aims of value choice, and the methods of value choice, deeply, that’s becauseof the poor selectivity of undergraduates, the shortage of network cultural construction, thefaultiness of value education, and the problem of some educator themselves. In the final chapter,it will give the ways to get rid of these bad influences according to enhancing the educators’response capacity of the network non-mainstream culture, promoting the valuable selectivity ofundergraduates in the netinfo society, completing the methods and content of value education,and purifying the network environment on campus.