Perspective On The Regional Culture Showed In Basketball Games

Hosting significant sports events will bring prominent eye-catching effects to thehost city, and the public’s focus on these events contributes to unique advantages for theimage communication of the city, posing a positive effect on city image publicity. Thispaper is based on the status quo of Wujiang city and Yao Changzi Basketball Game,analyzes the event’s various effects on building the city image of Wujiang. It usesmethods including literature information, questionnaire survey, expert interviews,mathematical statistics, logic analysis and so on to make a discussion on the host of YaoChangzi Basketball Game. It aims at promoting the sustainable development of “ZhenzeCup” Invitational Tournament of Yao Changzi Basketball club and the promotion of theregional culture in Wujiang, improving image communication of Wujiang city. Throughthe research and analysis, it comes to the following conclusions：1. Among a variety of carriers of regional cultural resources, the city has played acrucial role, and holds an important place in the process of regional culture development.In general, with the urbanization process pushing forward, the law of regional culturedevelopment also takes into effect subsequently. It fully embodies the developmentcourse of urban culture. Along with this process, the cultural characteristicsaccumulated and persevered in history of urban development have become the regionalcharacteristics of urban culture.2. The development of urban sports event brand will promote the economicdevelopment of the host city, improve urban hardware facilities, highlight thegovernment’s management level, etc.3. Through the specific analysis of Yao Changzi Basketball Game’s impacts on Wujiang city image and regional culture transmission, it can be seen that Yao Ming hasexerted a tremendous influence on Zhenze, Wujiang, thus promoting local basketballgames development and the host of Yao Changzi Invitational Tournament, as well asspreading and carrying forward the city image of Zhenze, Wujiang and its regionalculture.4. The host of Yao Changzi Basketball Game has raised cultural taste and qualityof Wujiang citizens; It affects residents’ life style, making the idea of physical exercisedeeply rooted in people’s mind; It sets up a social mentality of solidarity andcooperation among citizens, carries forward the spirit of fair competition. As a localevent, Yao Changzi Basketball Game is helpful for promoting the long history andconnotation of Wujiang city, and brings about word-of-mouth effect, brand effect, andimproving effect for the transmission of Wujiang’s city image.5. The existing problems in holding Yao Changzi Invitational Tournament include:More play should be given to the functions of the government; Lack of content planningin the management of the tournament; Media resources are relatively scattered.