Impact Of Social Network Sites Use On Online Social Capital

Based on Internet, social network sites have changed people’s network, the friends in real life were copyed in the virtual network space by social network sites used, and people in different countries and regions gathered together by links. Social network sites have become an important platform where the people make new friends and maintain the relationship, and it is the important channel search for social resources and social support. At the same time, the change of the communication and network impact on social capital has attracted the various subject attention, such as psychology, sociology, communication studies. Based on the literature about Internet, social networks sites and social capital, this study adopts quantitative research method, online social capital-online bonding social capital and online bridging social capital-is measured by a scale, and by using multiple linear regression model, to explore the relationship of use of social networking sites and online social capital from the perspective of space and the relationship.The research results show that the degree of four variables of social networking sites using-years of social networking site used, registration number, use the length and frequency-not associated with online bonding social capital and bridging social capital. But the social networking site use behaviors, users of social sites of reliance have a positive impact on online social capital. At the same time, only the variable of size of the family, relatives and close friends influenced online bonding of social capital, and the relationship between them is negative correlation, that also means that the more the number of family members, relatives and close friends, the little online bonding social capital will gain. Furthermore, on line of human scale and the scale of the ordinary friends, strangers will not cause any influence on online bridging social capital.In general, the use of social networking behavior and the attachment have an important influence on online bonding online social capital and bridging social capital. This also means that social networking sites as a virtual network contains interaction, communication, etc, as well as the feelings of users, and these are important factors which will bringing online social capital to users.