In Study Of SanDa Business Events Operate

Martial arts is China’s national traditional sports project, but also China’s iconic sports.It is in China’s five thousand-year-long history of the long river and become, so martialarts culture deeply rooted in China, martial arts in China and even the world has a broadmarket prospect. Sanda of wushu combat against one of the form, have very strongantagonism. Sanda business event is in martial arts sports system reform in pregnant andbecome. It appears complied with market and social public needs, for the development ofsanda sports injected vitality.At present, China’s wushu sanda industry has just started, wushu sanda eventprofessionalism, commercialization, industrialization is still in exploring and developing,there are still many difficulties and problems. This article through to the present stage ourcountry commercial events of wushu sanda research and contrast overseas someoutstanding competition, and strive to explore the operation of wushu sanda competitionadvantages and existing problems, the hope can of wushu sanda competition after businessoperation to provide some help.In this paper, the use of literature, expert interviews, logical analysis, comparativestudy of law four research methods thesis research results show that:(1) Wushu Sanda Business events organizer Sanshou competitions packaging aftermarket operators in the form of goods, for profit, and at the same time meet the public towatch the game in demand.(2) the Wushu Sanda commercial nature of the event is a commercial activity, thepurpose of Sanshou competitions packaged as commodities operations, and ultimately theformation of industrial development, in order to achieve profitability. Sanda Businessevent operations early Sanda Business events proposed to fight the top domestic brandevents, occupy their own market share, market positioning and the formation of a fixedconsumer groups.(3) Sanda commercial events at this stage in the development bottleneck. SandaBusiness events may be achieved in the short term development but due to shortage offunds, lack of tournament operations experience, and at this stage our sports businessevents operators lack of standardized management and regulatory constraints, resulting inSanda business events operators process, there are still many shortcomings and deficiencies, makes the Sanda commercial events development lags far behind thedevelopment of the times, it is difficult to form a long-term, stable platform standardizationevents. The instability events also affect the investment confidence and enthusiasm ofinvestors Sanda Business events. Thus a vicious cycle, lead Sanda stagnated in recent yearsin the development of the business events.(4) At present, the Wushu Management center of athletes and sports teamsmanagement system Sanda Business events can not be exactly like the "K1" and"professional boxing" operator to operate. Sanda commercial race has its own uniquecharacteristics and advantages, but compared to the to Sanda commercial events withforeign fighting tournament is still in its infancy. Sanda commercial event both tournamentpackaging, promotion, visibility and attention or tournament revenue as well as athletesrevenue, compared with foreign fighting tournament, there is a big gap."K1" and"professional boxing" operator process the high capital investment, exquisite tournamentpackaging and promotion, the accurate positioning of the tournament as well asinternational athletes team Sanda Business events are worth learning and drawing.