The Current Situation Of The College Student’Consumption Values And Education Strategy

Contemporary college students as builders and successors of the socialist modernization of China in the21st century, also as the backbone of building a moderately prosperous society.Therefore, their view of consumption not only for their own development but also has an important impact for the country’s social, economic, cultural, ecological development. Now analysis of the status of College Students’ Consumption and education measures precisely in order to achieve all-round development of college students, train students to establish a correct view of consumption, world outlook and outlook on life.However, with the socialist market economy and the development of commodity economy, a variety of adverse consumer attitudes impact on the normal life of college students, also makes college students consumption concept produce a series of questions. For example:weak financial awareness, weak consumer sense of responsibility, and the pursuit of luxury consumption.however the reason for this phenomenon caused, in addition to the family and society,the school education is the most important factor. How to train students to establish a correct view of consumption is a problem worthy of study for college. First, we should establish the appropriate target mechanism, educate the students form a scientific and reasonable, frugal, green and harmonious concept of consumption. Secondly, from the contents of education, we should enhance consumer knowledge education, consumer education of moral education and consumption patterns education, so that we can comprehensive training students to form a correct concept of consumption.Finally, in terms of education measures, we should education students form a correct world outlook, outlook on life and values, on this basis, improving the students’financial management capacity.In addition, the correct view of consumption guide for college peer groups should not be ignored.in the same time, the cultivation of college students to form a correct concept of consumption is also inseparable from social and family education.In the aspects of society, we should by means of the mass media-oriented socialist core value system, promote the concept of social mainstream consumer to guide the students form the concept of consumer education.In the aspects of family, first of all we should create a good atmosphere for the consumer, to establish an example for their children. Schools, society and the family of consumer education for college students establish a correct view of consumption is essential.However, if these factors makes into consumer behavior and consumer attitudes, the college students need to strengthen their self-education, play the subjectivity of self, so as to form self-correct concept of consumption and consumption habits.