The Research Of The Contemporary China Urban Families’ Communication Consumption Tendency

Along with the progress of the society and the development of economy, people’s living standards have been greatly improved, and at the same time, demand for consumption of family members becomes more exuberant. Since communication consumption has become a major consumption of all household consumption nowadays, as a new trend of household consumption, it is worthy to study on communication consumption. From the perspective of the tendency of family communication consumption, taking the city family as the research object, this paper first does a lot of work in data analysis, and then on the basis of social exchange theory symbol consumption theory and studies about family consumption at home and abroad, this paper study on the tendency of family communication consumption further. At last, this study proposes some suggestions on how to make family communication consumption correct and reasonable.In this research, the tendency of city family communication consumption is studied from five parts.The first section is the introduction. This part mainly involves the objectives and the significance of this study, and the general situation of this study of domestic and foreign scholars. After presenting the objectives and the significance of this study, making the direction of the research in this paper and its value explicit, this paper then reviews past literature from domestic and foreign scholars. All of these provide theory foundation for this study. Meanwhile, this part helps to understand some specific meanings.The second part: Defines the related concept of family communication consumption, and summarizes the different forms of expression of family communication consumption. Through the definition of family, communication, and family communication consumption, this paper gives an in-depth understanding of family communication consumption. In this part, the paper reduces the family communication consumption to three forms: traditional culture consumption, which refers to some interactive compulsory consumption of the traditional wedding and funeral; capital constructing consumption, which means the consumption of the capital construction to have a better life, such as development for reputation and fame in society; emotional consumption, the consumption that family members paid, in order to gain the feelings of need. Family members have their own friends and colleagues, and there must be some unsatisfactory experience in there work lives. So they should pay for the activities to have dinner, or sing, or drinking with friends.The third part: Analyzes the common tendency of family communication consumption. Through the analysis of large quantities of materials and study, it is cleared that, in today’s city, family communication consumption tendency can be classified as social identification tendency, leisure tendency, show off tendency, amphibious tendency and capital construction tendency. In this part, these forms of tendency are analyzed.The fourth part: Analyzing the causes of these five kinds of tendency. This part analyses reasons from the economic, social, personal and media separately. Where, on social reasons, this paper specifically analyze the affection factors on communication consumption from the traditional "face" consumption, negative consumption nowadays, and western consumerism. On personal reason, this work analyzes the influencing factors on consumption from the personal psychological factors and moral value of family members.The fifth part: Through the research of tendency and reason of family communication consumption, this paper gives some reasonable suggestions to family communication consumption. The ways to make the family members conduct reasonable communication consumption include the government policies which can limit the unhealthy consumption and the correct guidance of the media. What’s more, the family members should set up the correct happy consumption concept. This paper introduces the Marxist happy consumption concept. It’s the advocate consumption patterns in today’s society. At the same time, individuals must improve their consumption quality, and resolutely resist the influence of the unhealthy consumption style in the society.