Xi "an Ordinary High School Student Sports Consumption Behavior Research

With the sustain,rapid,and healthy development of national economy, the living standard of Chinese people is improving day by day, as well as the structure and conception of consumption. These changes are especially presented on the high school students who are born in1990s and seen as a special group in the society. As a major group of sports learner, their status of the sports consumption will affect the future tendency of sports consumption immediately, to some extent, the same to their healthy development both physically and mentally. As a result, the study of sports consumption motive in high school students plays a significant role in guiding their sports consumption activities and accelerating the development of sports industry.As a famous historical culture city, Xi’an is universally known as one of the world’s four civilized ancient capitals. For its rich educational resources, Xi’an plays an important position in the northwest area even the whole country and has been one of the three biggest educational and study centers. Therefore, the investment and analysis of the sports consumption status of high school students in Xi’an has many important significances for the results could provide more valuable references to the relative departments, such as the school and family, to help students cultivate scientific and reasonable sports conception, take effective measures for variety sports consumption problems, guide students to form a good sports consumption idea and behavior, and even more, promote the development of sports industry rapidly and healthily.By a random sample of six high schools in four districts and one county in Xi’an, this paper investigates the main motives, the level, the structure and activities of the sports consumption, major places of sports activities and factors affecting the sports consumption and so on. After an all-round analysis with methods of literature data, questionnaire, logic analysis and mathematical statistics, conclusions are as follows:1. Most high school students in Xi’an have a high level understanding on fitness and sports consumption, identify with sports consumption and consider the sports consumption worthy, but their sports consumption level is low. The structure of sports consumption is with material objects primarily such as sports equipment, sports drinks and sports clothes, shoes and hats.2. The level, motives and activities of sports consumption of high school students in Xi’an. At present, students spend less than50Yuan every month and the sports activities which students take part in most frequently are running, table tennis, basketball, badminton and swimming. The most important reason for sports consumption is body building, class requirements lies in the next place.3. The top three factors that affect the sports consumption of high school students in Xi’an are timeless for busy study, short of sports places and equipment and high consumption. Besides all the above, the subjective positive factors, objective positive factors, subjective negative factors and objective negative factors are studied.Based on the above aspects of the analysis of the survey results, high school sports consumption deficiency there are many, suggested that the school, government and other relevant departments according to Xi’an City high school student’s actual situation, organize sports consumption activities, and guide the rational sports consumption, sports venues, facilities and equipment to be possible the students meet, in considering the students’ economic situation should give appropriate preferential and as far as possible the introduction of fashion sports.