The university is an important position of Moral Education, Moral education in Universities in the new era has made remarkable achievements, along with the development, moral education have different objectives. Moral education goals intermediary, to adapt to the changing characteristics of the times and student characteristics, moral optimization method according to the changing realities.This paper under the theory of cognitive exploration of optimization of moral education for college students, is not a substitute for the guidance of the Marxist theory of moral education, but to provide a reference for moral education, moral education is more abundant. Individual perception, attention, memory, thinking and other cognitive processes in cognitive theory of moral education needs of individual cognitive activity participation, in order to become their own moral, this article is to start from the relationship between moral and cognitive processes through on the current status of the teaching of moral, students awareness characteristics, the empirical investigation of the status quo of college students’ moral development, in the theoretical and empirical analysis based on the proposed five optimization strategies for moral education methods:Optional extracurricular teaching method, study on teaching method, matching teaching method, comprehensive optimization method, self-reflection, and to activate prior knowledge, selective perception, working memory, attention is expected in the process of moral education, consolidate conversion, migration and transformation of the six areas specifically addressed the application of five optimization strategies. |