The Research Of How To Establish The Symbol Of The ZHANGZHUTAN City Group

This paper go through the city culture, the image of the city, the brand of city,and be ascribed to the city symbols and urban agglomeration symbols, theconstruction of urban agglomeration symbol of status and development trend forreview. This paper argues that the urban agglomeration symbols deduce cityirreplaceable character set, the individual character from regional characteristics,and combining the local rich history and culture, and through various clever andconcrete form expression comes out. In China’s urbanization gradually to cities inthe path of the cluster, CHANGZHUTAN urban agglomeration of urbanagglomeration development as the central focus, has been attention. In recent years,CHANGZHUTAN urban agglomeration construction work has made some progress,but its influence has far more "long triangle","pearl river delta" these old cities. Inthis background, this paper research will actively promote CHANGZHUTAN urbanagglomeration symbol of construction, for urban agglomeration well-knowingnessand the reputation of ascension to make the contribution.The line is, first on urban agglomeration symbol in detail system research, spyon urban agglomeration comes at home and abroad in the construction of symbolshistorical experience, and then will focus on vision to CHANGZHUTAN urbanagglomeration, targeted the symbols of the present situation of urban agglomerationbefore construction, character, positioning analysis, finally for CHANGZHUTANurban agglomeration symbol building put forward "symbol circle" type of systemassumption.This paper’s subjective got five points:(1) Urban agglomeration symbols in asingle city symbol of relative spread more complex, and has not because of symbols,more need to cultivate a new leader to urban agglomeration symbols. Urbanagglomeration symbol design need to refine each component of urban agglomerationin the advantage resources, through the planning and coordination, fusion,distribution, innovation, selected or create the greatest degree show urbanagglomeration advantages and characteristics of urban agglomeration symbols, andthen all kinds of channels will be merged urban agglomeration new symbols on tothe public, and constantly maintain communication effect to ensure that urbanagglomeration symbols accepted by people and remember, at the same time, but alsopay attention to in the construction of urban agglomeration in the process, the produce and eliminate the negative signs.(2) Urban agglomeration symbol designshould avoid to the "high, all the" no difference phenomenon occurs, vernacularchange apply to the city of symbol design combination is very important.(3)CHANGZHUTAN urban agglomeration development strategy clear, with "two typesociety" construction as the center of the symbols positioning basic formation, butstill has no strong sense of symbol system, symbol miscellaneous, definitionsproblems such as one-sided.(4) In CHANGZHUTAN urban agglomeration in theconstruction of symbols, must follow the continuity, characteristic difference, wholesystematic, short and long combination of positioning standards, and in the fullcognitive CHANGZHUTAN urban agglomeration symbols of resources, extract theurban agglomeration features, so as to form the meaning of type fit symbols.(5) InCHANGZHUTAN urban agglomeration fully combine the current situation andfuture development trend, and on the basis of constructing contains center layer,layer, layer, the boundary edge four layers "symbol circles". At the same time set upmulti-level symbol recognition system, pay attention to establish the effect of urbanagglomeration symbols after maintenance.