| At present, about230million children3-14years old in China, accounting for22.89%ofthe population. Newborn babies each year about20million people. Huge base, steady growthand has laid a solid customer base of children’s education market in China. According to theNational Bureau of Statistics, Chinese families, the largest expenditures for educationspending, Chinese families, their children’s education spending accounted for close toone-third of the total household income, education of urban households accounted for65.5%of household consumption,56.5%of parent’s investment in children’s education out in thefirst place. According to Guangzhou, for example, the surveyed average monthly householdspend in their children cost an average of2648.29yuan. Chinese parents have expectationsfor their children, hope the daughters phoenixes psychological, to create the perfecteducational environment to children, and vowed to keep the kids lose at the starting line, sothe children’s education is very broad market prospects.On the basis of analyzing the market conditions of the children’s education industry inChina, Guangzhou children’s education market and children’s educational institutions inrecent analysis, followed by analysis of consumer behavior and the characteristics ofemployees of educational institutions understanding of the situation, in order to grasp thegood opportunities and challenges of entering the market. Select one of the most competitivebrand management, is a solid cornerstone for the successful establishment of children’seducational institutions, to find the best place of business, will be the development ofchildren’s educational institutions to determine the right direction. Detailed description ofbrand choice and store selection, select a high-tech education in children’s music in thismarket segment, and then select the high education of the children’s music industry best BB88brand, the first floor in the days of Hebei Yu Hui Yuan election Address business.With the cornerstone of good in the right direction to fully realize self-adaptation to theenvironment. In this paper, PEST and Porter Five Forces competitive model analysis of theexternal environment and industry environment, from politics (Political), economy(Economic), social (Social) and technology (Technological) perspectives on the pros and consof child education sector; Porter’s five forces model analysis of the competitive environmentof market access, a full understanding of the market do a good job access preparation. Internalenvironmental analysis, and then using the SWOT model clearly recognize their ownstrengths, weaknesses, in order to avoid weaknesses in the course of business, the businessquickly, to understand the potential opportunities and threats, to fully grasp the opportunity in the market wave to continue moving forward.Know ourselves and to develop appropriate marketing strategies in order to battle in themarket. Continuous self-improvement, in order to maintain strong competitiveness andprofitability. ZL Yue high-tech center at the opening to do a wide range of publicity leaflets,such as together with the newspaper delivery; kindergarten, primary school, sent officers tothe school gate distribute opened coupons, and to develop a complete promotional strategy;price We do not compete on price, free trial customers to bring their children to center theemphasis on customer value and high quality services; In addition, all gifted children0-3years old and is located in the same section of the Early Education Center Alliance, a jointground promotion, resource sharing, complementary advantages, and its graduates to giveappropriate preferential measures to fight for its high quality customer; well-developedpre-sale and after-sale service strategy for a customer, and strive to retain a customers, theperformance steadily improved!ZL Yue management of high-tech center,"Let our children healthier, smarter, happierPrinciple of service, professional training, to create a strong sense of service and highprofessional quality of teachers. Simple vertical management is divided into two levels ofadministrators, teachers and front administrative structure. The center manager, served as themanagement of early childhood institutions in the number of children, is well aware ofchildren’s early education market in Guangzhou, in a profound understanding of customerservice. LEGO teachers are professional institutions education or pre-school graduation, havea good theoretical basis, together with the Shanghai headquarters of the professional trainingand post-teaching exercises, which have grown into qualified Lego child care teachers.Establish a sound system in the human resources management, including compensationmanagement system, job setup and job descriptions, recruitment and training programs,performance evaluation processes and systems, the incentive system and the welfare system.Finally, the investment budget, cost estimates and revenue projections, sensitivityanalysis to come to the main factors related to income, sales price, the price changes in thestate of the operating profit. And risk analysis from a different perspective and to developappropriate risk response plans, in the case of the good prospects for the development ofwhole child education sector and children’s education industry as a whole high profits, andeffectively control the corresponding risk, the founder of the high-tech center of the ZL Yue isfeasible. |
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