The Research Of Problems And Countermeasures Of China’s Rugby Event Marketing

China’s rugby tournament has developed14years since China Rugby Association held the first Rugby championship on July1998in Beijing. The rugby championship did not promote China’s Rugby marketing development, while it become well known to many more people. The development level of China’s Rugby is still low and its influence is very limited. With the continous deepenging of China’s economic reform, China’s economic system has been transformed into the socialist market economic system with Chinese characteristics. With the rapid development of economy and the people’s living standard raising increasingly, the residents’sports consumption ability become much more stronger. In such a circumstances, exploring the Rugby’s market and expending its influnence are the hard issues that we need to faceThe methods of documentation, interview method and case analysis are the main ones used in this paper. The problems in the development of the rugby market are analysed for comig up with the countermeasures. The given below are the conclusions of this research:(1) Influenced by traditional concepts, the rugby in China’s development is very slow. In order to prompt rugby sport, we should adopt the way of "combination sport with education" to let rugby into students’normal life, which will give correct understanding of this sport to more and more people.(2) The news media have few reports for rugby tournament; we should improve the quality and level of the events and cultivate the rugby players star. Hold recreational activities related with rugby to attract media attention.(3) Our rugby tournament systems are not perfect, according to the actual situation and objective conditions of our country follow the example of Rugby union sevens series IRB model to establish the rugby tournament with Chinese characteristics.(4) Lack of professional rugby events operation personnel, we should adopt the way of "inviting in, going out" to cultivate professional events operation personnel.(5) The market development laws and regulations are still not sound. In order to promote the development of our country’s rugby sport and its market development, we shall formulate the relevant rules and regulations as soon as possible.