The Research On Motivation And Consumption Behavior Of Secondary School Students’ After-Class Tutoring In Ningbo

Children are the future of a country, a family’s hope, i the heritage of civilizationand national’s successor。How to provide children with a better education has alwaysbeen a topic of concern to Chinese society and parents. Education to students how tohave naturally become a community, parents of the importance of links. Many parents,in addition to selecting better schools for their children, began to constantly considerthe select instruction after class for children, with children to get a better education,children can better grow. select instruction after class for children, with children toget a better education, children can better grow. In our country, there are many varietyof counselling agencies, counselling a wide range, including English, mathematics,writing, art, dance, calligraphy, music, and computer. As I have long engaged ininstruction after class, in the practice of counseling, felt deeply the instruction afterclass as students and parents of students the necessary consumption products.Therefore, this research used investigation questionnaire method andcombination observation method, from consumption behavior angle, on Ningbo partmiddle school students of parents in for students select instruction after class ofsituation for has research, in-depth analysis has consumption Qian considered offactors, and consumption in the on instruction after class of form of preference degreeand time, and money of input size and the consumption Hou on instruction after classsatisfaction of and itself meet sense three a key links. The main conclusions: themain motivation of parents to select the instruction after class is for exams, careers,competitions and other pressure; Recommend colleagues or friends, is an important way parents access to information; Main factors affecting the parents choose for theirchildren of instruction after class consumption is able to improve the school; Parentschoose for their children or special tutoring classes one to many counsellingprofessional counselling institutions accounted for the highest proportion of parentson the instruction of teachers and professional satisfaction in terms of the highest,consumer satisfaction after instruction after class is seeing the most children theknowledge skills and gradually improve. Finally, for the head of students, parents,and three recommendations for angles: middle school students focus on their learningin school, learn to self learning, more than usual, and parent and teachercommunication; Parents need to objectively judge the child’s learning, respect for thechild’s choice, straighten, correct approach to instruction after class, select theappropriate instruction after class for children; To coordinate the relationship betweenclassroom teaching and instruction after class in school, increasing the awareness ofpublic opinion, reversing the blind where rivalries among parents and students,guiding parents and students need the instruction after class; Departments in charge ofeducation change instruction after class students tend to go overboard on one or somesubjects of serious situation, to develop multidisciplinary comprehensive integralevaluation indicators system.This article from the new perspective of consumer behavior, Ningbo middleschool students participate in the instruction after class to study the motivations andbehavior, to guide instruction after class consumer market development in Ningbo,improve the quality of instruction after class, students ’ parents on the instruction afterclass for a reasonable consumer spending have certain practical significance; but alsofor instruction after class organizations provide reference basis.