Research On The Present Situation And Analysis Of The Profit-making Health Club In Chongqing

With the development of social economy, people’s life has been changed, for example, they get more and their way to living and to consuming also changed.Health,sports and relaxing has been people’s demand today. In this situation, the health club has been developing, and is more and more important is people’life.As one of the municipalities directly under the Central Government, Chongqing has been developed very fast, and there also have many health clubs. According to study the managers, fitness instructors and statistics of 12 for-profit health clubs in Chongqing,with the methods of the use ofliterature, questionnaire,field trips,statistics and other methods,this article analysis the basic situation of health clubs in Chongqing,and also gives out the following suggestion:1.The for-profit health clubs in Chongqing are obviouly middle-sized and they are distributed mainly in the commercial circle, the fitness programs offered can basically meet the needs of consumers,but there is no featured item and cann’t show their advantages.2.In accordance with "the requirements of the gym star classication and evaluation of recommended standards",the reception area to provide services for disabled people, the words for instructions and services translated both in English and Chinese are less;The way to separate collective practice area and exercise equipment area is different.Less can provide height, weight, body composition, cardiopulmonary function and grip strength, flexibility,bone mineral density and bone age test for cosumers.The amounts of clinic and professional medical staff are poor;dressing room and bathroom is in very primitive conditions;also with bad air quality,and a limited number of locker.3.The fitness instructors works in a short time in the for-profit health club in Chongqing,the full-time is more than part-time job,and also they also attach important to improve their skills;but the staff is in great mobility.4.The female consumer is more than male in Chongqing,and the consumer’expectation of the for-profit health club in Chongqing between 6-7 is at 76.32%,for the service of for-profit health clubs,most of the consumers feel satisfied;however,they feel the employees have less professinal knowledge. 5.There are the following suggestions:to establish a useful management system;to innovate the programs of exercise;to manage the fitness instructors in a same and professional way;to creat a good environment,improve the service; to establish a system of supervision for consumer.This aticle provides gives some suggestions for the development of the for-profit health club in Chongqing,and provide a theoretical reference for the scientific management of for-profit health club.