Sichuan Education College Adult Higher Education Markeeting Strategy Research

Adult higher education of Chinese higher education as an important constituent, effective satisfy the university entrance exam to college degree graduates and social workers continue education under the demand of higher education development in China, is the objective need and the social progress with great development space.From the start of 2008, the national university entrance exam toll continue to decline. In college enrollment student crisis, the intercollegiate, provincial competition intensified, among them, the key undergraduate colleges and universities is facing matriculate quality competition, and some ordinary university, independent institute, private universities, higher vocational colleges and higher education with the adult college admissions qualification etc is facing more severe matriculate number of competition. Therefore, how the Chinese college student education pays special attention to the common higher effective competition at the same time, how to fully effective integration, use the school resources, additional monarch, develop in a sustainable path of college is of great significance. Adult higher education and social development of adult higher education demand, as well as with common higher education a certain degree of similarity characteristics for Chinese college brought new opportunities for development. How to better determine the adult higher education marketing strategy, help adult higher education market university in first position is an occupying the urgent task before many colleges and universities.Based on the adult higher education institute of education in sichuan province as a case study, the marketing strategy to explore the adult higher education institute with sichuan education characteristics of the marketing strategy. Theory is the basis of practice, and provide basis for practical analysis for better through the case analysis, this paper firstly education and higher education, adult higher education market and the adult higher education market, marketing and education marketing 3 major concept definition, and introduce Michael potter five competitive forces competition model, SWOT, STP marketing theory,4 ps theory of basic theory and analysis tools. On the related concept effective definition and theoretical analysis framework based on the construction, from the macro environment, microcosmic environment, SWOT and current marketing strategy of four dimensions of adult higher education institute in sichuan education marketing analysis. In theory research and marketing on the basis of analysis, through the product strategy, pricing strategy, channel strategy and sales promotion strategy four aspects of adult higher education institute seek sichuan education marketing strategy, and the hope for ascension education college adult higher education in sichuan marketing strategy level to provide constructive Suggestions.