| Changsha-Zhuzhou-Xiangtan urban agglomeration was facing "the rise of central China" and "two society" experimental area of major strategic opportunities for the development of comprehensive reform, readjust the economic structure, building a low-carbon industrial system as its development direction and should focus. Sports media industry as an important part of the sports industry, Sports media industry are typical of the "green industry", "sunrise industry", And on low-carbon economic growth pattern of Changsha-Zhuzhou-Xiangtan urban agglomeration of pursuit has a high degree of agreement. Therefore, the study of Changsha-Zhuzhou-Xiangtan urban agglomeration sports media industry is of great theoretical and practical significance.This article in Changsha-Zhuzhou-Xiangtan urban agglomeration "two social" construction and the rise of central China for implementing the strategy background, In determining the sports related on the basis of the concept of the media industry, Study on industrial economics, regional economics and other related theories to support, Sports media industry development present situation for the study, In law, expert interviews, the literature field visit law as the main method, On the regional sports paper media, sports television, sports network, sports broadcasts and sports a detailed survey of mobile media development, From the policy, economic, and industrial structure and industrial chain analysis in areas such as the regional sports media industry problems and constraints in the development process, and specifically proposed a development strategy, to provide for the Changsha-Zhuzhou-Xiangtan urban agglomeration orderly and healthy development of the sports media industry providing some guidance.Sports media is to sports events, sporting news, sports figures and other sports-related content as the main dissemination of content, to provide for sporting events, sports activities such as sports information products and services of the same sum of such economic activities as well as a similar sector of the economy. Sports media industry has a certain achievement of Changsha-Zhuzhou-Xiangtan urban agglomeration, sports paper media, comprehensive sports represented television sports TV show good development situation of traditional media, new media technology development challenges faced under the trend of information; sports new media and mobile media to represent the network despite certain achievements, but there is a large rise in space, is the development of sports media industry. Factors restricting the development of sports media industry is multilevel, multifaceted, mainly including industry size, industry, media, industry chain structure, industry chain of endogenous factors such as industrial innovation capacity, institutional, economic, science and technology of substandard sources and policy factors.Sports media industry development strategy of Changsha-Zhuzhou-Xiangtan urban agglomeration is:Emphasis on sports and media interaction win-win, expanding the scale of development of sports media industry; Vigorously promoting the development of new media, balanced sports media industry structure; Relying on the hometown of the great influence of huxiang culture, culture of consolidating the development of sports media platform; Continue to play a media brand in Hunan, scale and intensive advantages; Speeding up the construction of sport media talents, achieve the sustainable development of sports media industry; Try extending to other areas of industry, mining of sports media industry radiation; Go with the trend of development of information media, across media, all media and group development. |
PDF Full Text Request