Research On Public Opinion Direction Of Xinjiang Government The Public Crisis Management

Crises are often the focus of public attention, the resulting torrent of public opinion,crucible of management of local government capacity, establish a correct opinionorientation and become important part of crisis management of local government.Xinjiang located in the borderland has a special history, ecology, ethnic, religious, andsocial issues is jumbled, major public crisis management responsibilities. In recentyears, frequent public crisis events in Xinjiang, the Xinjiang local government interms of public opinion with its own characteristics, such as high degree of politicalsensitivity, sense of historical responsibility and fragile media environment.Based on the opinion of Xinjiang government in public crisis management as theresearch object, using qualitative research method, analyzed the Xinjiang governmentin public crisis management the characteristics of public opinion direction, theachievements, existing problems, and puts forward the solution of Xinjianggovernment public crisis management in the public opinion direction problem. Thisarticle is divided into three parts: one is the basic theory part, mainly on the publiccrisis, public opinion direction related theory, characteristics and research significanceis defined with the statement. Second, Xinjiang government public crisis managementin the public opinion guide work achievements, the existing problems and causeanalysis. Third, Xinjiang local government public crisis management in the publicopinion guide working solution to the problem.All in all, public opinion is "a double-edged sword". Xinjiang local governmentsneed to seize the commanding heights of public opinion, adapt to the new situationand new changes in the development of public opinion, mastering new technologies,establish good public relations with the public, to enhance crisis managementcapability. This article hoping for further development of the theory and practice ofpublic crisis management in Xinjiang provides policy support.