Research On The Construction Of Rights And Interests Protection System For Online Consumers

The wave of online shopping, as a new trading pattern, increasinglyfavored by consumers and has quickly swept the world in the late20thcentury. It is also got a rapid development and become a new economicgrowth point in China. Compared with the traditional shopping pattern,online shopping has lots of advancement, such as convenient, cheap andefficiency. However, there are also some problems that can not beignored. The “wrong price disturbance” is an example of“dangdang.com”. From July28th to August9th of the year of2011,“dangdang” has canceled the orders three times due to the incorrect priceof the promotional merchandise. Just in13days,“dangdang.com”, whichclaims as the world’s largest integrated Chinese online shopping mallactually arose price oolong time and time again. The legal rights ofconsumers suffered great losses. The most regrettable thing is that the results of such violations are often unsatisfactory. The cost of illegalactivity for the offenders is low while the cost of rights protection ofconsumers is high. In this regards, the final results of compensation iseither little of simply nothing.“Price oolong” is just one of the ways of infringe on consumers’rights. With the development of science and technology, the way ofonline shopping infringement has increasingly become complex anddiversify. The customers, who fostered in the virtual networkenvironment, are obviously in an unfavorable situation. The falseinformation, the network fraud, the unfair form contracts, the lack ofeffect electronic information security and some others issues becomemore and more prominent. What’s more, the consumers also confrontdifficulties during the process of claim. Such as identify the subject ofliabilities, evidence collection, choosing the place of jurisdiction. Withthe continues development of online shopping, the consumers and operators has entered the contradiction-prone period. Therefore, how toeffectively protect the legal rights of online consumers has become thefocus of academic attention. This essay, try to propose the solutions tosolve the above problems by analyzing the outstanding problems duringthe network transactions, the purpose is to build a system of legalprotection which could protect the online consumers legal rights andinterests.The first part is cases of consumers rights and interests infringementsituation. Through analyzing different cases that infringe varies interestsof online consumers, such as the right to know, the right to fair trade, theright to security, to show that to protect the rights of consumers is veryprominent, and must be resolved.The second part is the causes of damage the rights and interests ofconsumers. Compared with traditional transactions, online shopping hasits own features, such as virtual, openness and individuality. Therefore, online consumers has been treated unfairly from the start shopping todistribution. This section try to find the reasons of the above problems byanalyzing the all aspects of the entire shopping process.The third part is to introduce the barriers of consumers rights andinterests protection. The consumers must pick up the legal weapons toprotect themselves when they has been infringed. However, the existingrelevant laws and regulations are not perfect enough, the mainrespirability is difficult to identify, the evidence of the transaction isdifficult to preserve, and the prosecution of the location may bethousands miles away. These varies obstacles led the way for protect ownrights and interests rough. In this regards, most consumers have to stifletheir indignation, which in turn contributed to encourage the arrogance ofthose overscrupulous businessmen and intensified their efforts to damagethe legal rights of consumers.The last part is to build legal system to protect the rights and interests of online consumers. The main method is to clarify the legalposition and duties between the providers and operators of the networktransection platform. To establish the impartial supervision andevaluation system, the effective relief mechanism, and the “cooling-offperiod” system. The purpose is the build a relevantly complete systemwhich is batter for online consumers rights and interests protection.Online shopping is different from the traditional transaction. Thereare certain special features among the new legal relationships. To embodythe new relationships in the mechanism of consumers rights protection,building an honest, safe and efficient network environment is good forthe development of China’s internet economy.