Research Of Emergency Government Guidance Of Public Opinion

At present, Currently in a period of social transition, accompanied by changes in the macro-economic, cultural, and social environment, various social contradictions complex intertwined, and public opinion, the development shows focusing bright spot, tracking hot spots, zoom focus approaching lighted diversified development trend, the class safety accidents, natural disasters, social security, public health event of public emergencies high incidence frequent. Local governments around the improper disposal and public opinion to guide in the emergency response the secondary public opinion disasters, the harm to the image of the local government, and even greater than the emergency itself, leaving many worthy of the painful lessons of the summary and reflection. Shishou, Hubei Province, in2009,"6.17" mass incidents, blocking information, local government lost a good opportunity to guide public opinion, causing a local gathering of tens of thousands of people, once the situation is out of control, brought panic to the social and stabilizing factor, this Shishou City Party Secretary dismissed. This year, Shifang, events, Jiangsu Qidong incident, Harbin Bridge collapses, Yan’an accidents and other emergencies such intensive local government probe into such incidents in guiding public opinion, or success, or failure, and local governments in Response to Emergencies disposal in the face of media information lag, distortion, and guide public opinion Huangbuzelu, triggering widespread public questioning, a direct result of the decline in the credibility of the government and bring the local government’s governing crisis. So, emergency response guide has become an important factor to consider the government’s ability to govern and social stability. The face of the increasingly frequent emergencies, how to make timely, reasonable, appropriate and effective guidance of public opinion, is a major proposition put in front of all levels of government. This paper attempts to read the literature, case studies, theoretical explanations, the the contrast comparison study method has a greater impact on the part of our country in recent years in emergency cases, summed summed up the government in emergencies to deal with the media as well as public opinion to guide experience and lessons learned; same time learn from Western countries are relatively mature in emergencies to guide public opinion in practice, put forward ideas, mechanisms and methods of emergencies has strong operational guide public opinion, and effective local government emergency public opinion guide decision making theory and practice.