The Government Reputation Management Under The Network Environment Challenge And Response

Good reputation is a valuable asset both for individuals and fororganizations. Good government reputation is especially important forthe operation of the government. Since the reform and opening up,China has made great achievements in economic construction andlegality building. Peoples quality of life has improved greatly.Governments reputation has reached an unprecedented height. Butwith the deepening of the economic reform, the establishment ofsocialist market economy, the ongoing political reform and the gradualdeepening social transformation, peoples ideas and behaviors haveundergone profound changes. The request for government hasincreased gradually. However, due to various reasons, governmentadministrative reform has not been fully completed and. The publicdemand has not been fully met.And the concept of the governments management reputation hasnot yet been effectively established.Especially the informationdissemination in the network environment shows differentcharacteristics from the traditional social environment.Those result in acertain degree of damage of the government image.In response to thisproblem, based on the organizations reputation theory, this paper hasmade a preliminary definition of the governments reputation-relatedconcepts, the constituent elements of the governments reputation andthe influence factors. To the challenge by which network environmentposed to the government, this paper has presented two strategies tostrengthen the governments reputation management. One is toenhance the public rational cognition for the government, specificmeasures including to establish and implement the administrativeconcept of “service-oriented government”, to build efficientgovernment reputation management mechanisms, to improve government performance and so on. The other one is to enhance thegood feelings of the public to the government, including to strengthencommunication with the public network, to strengthen networkcommunication with the public, to motivate civil servants to involve inthe reputation management and so on.By those methods,we want toestablish and maintain the good reputation of the government and tostrengthen the governments reputation management.