The Analysis On Strengthen Culture In China International Discourse

Nowadays, one remarkable characteristic of the competition between countries is that the status androle of culture is increasingly important，many countries take the improving of the soft power of culture asan important part of diplomatic strategy. Since the reform and opening up, China’s economy has developedrapidly, the national comprehensive power and international status has rapid ascension, China is walkingon the international stage as a big responsible country. With the increasingly closer exchanges betweenChina and the international community, Chinese culture is being known to the world, and the internationalinfluence is increasing. But at present, the influence of Chinese culture in the international community isincompatible with abundant resources deposited from five thousand years of Chinese culture, and China’sinternational status. In the cultural globalization background, China is working hard to found potentialculture, promote cultural development power and increase its status and discourse right in the internationalsociety, and it will become the effective way to extend her own influence.Simply speaking, the discourse right is the right to speak, that is gain the right to speak in order toexpress ideas and take verbal communication. Discourse right masters in whose hands determines thedirection of public opinion. The discourse right decides what to talk about, have the right to speak canoccupy the commanding heights of public opinion through setting the issues, guide public opinion so that itwill guide for their own direction, and occupy a favorable position in international competition. With theexpanding of globalization scope and the deepening of globalization degree, whether the voice of Chinacan be conveyed to expand its influence in the international discourse system is an urgent problem china isfacing, especially in the context that United States and other Western countries master the international right to speak, can significantly enhance the international right to speak on important aspects of the abilityto effectively safeguard its national interests. In recent years, the Chinese government is actively seekingthe improvement of the right to speak, on the one hand, China actively promote the rapid development ofeconomic, technological, military, social and other hard power to build a good foundation for culturaldevelopment; on the other hand, the increase of China’s cultural construction and international spread ofthe cultural Development and innovation in the country to actively promote and improve thecompetitiveness of the culture itself in the international community to actively expand the discourseplatform to establish a Confucius Institute in the world,"Chinese Culture Year" held around the world,through the Olympic Games to showcase Chinese culture charm, these measures have achieved very goodresults. But at present, in enhancing our culture of international voice, there are still many problems, suchas China’s cultural development of institutional mechanism is not perfect, the vitality is not incompatiblewith the new situation of rapid development and wide application of the modern and means ofcommunication. This paper summarizes the results and the status quo of China’s cultural development, andpointed out that the current major problem is "culture of innovation is not high","cultural diversity isinsufficient ","cultural transmission is not strong". In response to these problems, proposed to strengthenthe ways of the Chinese culture in the international community to say is:First, expand the main body of cultural transmission, take cultural enterprise, NGO and academicorganizations, overseas Chinese into China’s principal cultural transmission, and improving thedissemination of the main body of the diversity and vitality.Second, strengthen the culture construction, found the essence of traditional culture, establish the corevalues; summarize the domestic and foreign experiences, build the discourse system of the Chinese culturein order to improve the attractiveness of the culture itself. Third, improve the strategies and methods of cultural transmission in China and improve China’sexternal communication efforts, increase the construction of media; expand our international discourseplatform, to enhance the cultural influence; improve the level of public diplomacy and promote foreignpeople to know China better.Fourth, improve the cultural development of the macro-soil, innovate the system of culturalmanagement, further the development of cultural industry, prosperous the research of social science,promote social development and improve our cultural innovation and development environment.