Public Service Ads To Explore

Advertisement is to point to not profit-oriented, the artistic expression to the society, the beneficial social communication of the idea of advertising activities, in order to make its attitude and behavior of change." Currently the collected data to see, to public welfare advertisement of research, and more focused on culture, pragmatic and rhetorical Angle. Learn from stylistic perspective, the system, and discusses deeply the research literature text messages are not much. And our country style of learning system although has been established, but for some special language style of study also is not very deeply.Therefore, this paper, from the point of view of the learning style, will learn the related theory of style and rhetoric knowledge in order to probe into public service ads language style of language characteristics, function and the commercial advertising and language style of differences. Full text is divided into six parts:The first chapter, to the article expatiate the origin and meaning, the present situation of research, the research idea, methods and innovation points of brief explanation.The second chapter, this paper discusses the definition and classification of the stylistic discussion according to the classification of the public welfare advertisement language style and belonging.The third chapter, to public welfare advertisement language style of language characteristics. From conciseness, artistic, novelty, emotional, times five aspects of the language style of welfare advertisement language features. Among them is to point to clear and conciseness theme language simple; Welfare advertisement language style of language art from the pronunciation, vocabulary, grammar and rhetoric, style and so on several aspects are discussed; Welfare advertisement language style of language use words mainly by mistake novelty, glyph chromatography, adding new elements.The fourth chapter, the function of public service advertising style of various language elements are used to restrict action, in turn, after integration, and selected functional variants of commonweal advertisement also has certain effect and influence. This chapter from the information function, aesthetic function, emotional function and value orientation of moral education and the three aspects of public service advertising stylistic effects on function of. The emotion is the main function of public service advertising style by appeals to patriotism, love, fear, humorous love to realize.The fifth chapter, discuss the public welfare advertisement and the stylistic differences, public welfare advertisements than commercial language written colors, forming the format specification slogan; extensive use of rhetoric, the abstract concept concrete; has apparent times changes, mainly manifested in the public service advertising style, the narrative person narrative and narrative style change.The chapter sixth, a brief summary of the full text and that the full text of the final conclusions.