Flight From Object Of Behavior And Attitude Of Emotion Consistency Effect On Attitude Change Research

Body movement or the simulation of the body state have influence on attitude. This phenomenon is called embodied attitude. Previous studies focus more on the impact of movement on emotional component. The cognitive components of attitude involved less. There are many researches have shown the experience or the simulation of the approach-avoidance behavior have influence both on the emotional and cognitive component of attitude. With the view of embodied cognition, cognitive process is based on the interaction with environment. Previous researches haven’t dig in the relationship between approach-avoidance behavior and valence of object in the attitude change. This study aims to investigate the impact of body movement on the emotional and cognitive components of attitude. In this study, we focus on the difference of two components under different environment between approach and avoidance behavior.This research is divided into two experiments. Each experiment is using2x2experimental design. In the first one we use a Cacioppo (1993)’s experimental procedure and select personality adjectives as materials to measure the emotional component. In the second one we use a revision of Friedman (2000)’s experimental procedure to measure the cognitive component.The conclusions of this study in clude:experienc or the simulation of the approach-avoidance behavior have influence both on the emotional and cognitive component of attitude. Compatibility between approach-avoidance action and the valence of primed affective concepts result difference on the two components. approach-avoidance actions can have context-dependent "meanings". The affective meaning of such actions depends on the match between approach-avoidance and the valence of the object itself.