Tv Dance The Survival And Future Development Of Countermeasures

Along with hectic development of modern Science and Technology, thetraditional dance art connects with TV media, becoming a fusion to widespread TVDance. Then it achieves the art of dance’s dream being known by the people. Duringthe spreading of the TV Dance, however, some problems arise. These problemsinfluence enormously its future existence and development. This paper analyzes theTV Dance living conditions and its problems, from meeting TV audiences’aesthetictaste and the needs of society’s standpoint, together with two dance cases, one is fromCCTV Dance Contest, the other is from CCTV Spring Festival Gala. Meanwhile thispaper also gives some corresponding strategies to the future development of TVDance. This paper is divided into three chapters. Chapter One discusses the TVDance’s living conditions and its problems; Chapter Two analyzes the internal andexternal factors which will influence the TV Dance’living conditions and at the sametime supplies some details, namely, TV Dance’s living conditions, intrinsicmechanism (choreographer, TV Editing and Directing, etc. ); Chapter Three givessome corresponding strategies to the factors which influence TV Dance’s livingconditions, performing it from strategies of the brand,audience market,etc. Meanwhileon the basis of preaching the spirit of Chinese traditional humanities and itscharacteristics, TV Dance should embody national cultural values and achieve itsrealization of self-value. This paper has far-reaching theoretical and guided meaningon enhancing the quality and aesthetic value of TV Dance’s productions,audiences’appreciation index and effective audience rating by analyzing the problems of the TVDance’s living conditions and making conductive,concrete measures andrecommendations to the future living conditions of TV Dance.