The Influence Of Character Image Design Of Clothing

Personal image packaging design has become a critical part of people’s normal life as the society and human civilization developing. Man, as a member of society always cares one’s own image and others’ images more or less. One’s image may affect his job selection, working, daily and social life. The quest for a better life manifests people’s noble desire of enjoying their lives, loving themselves and respecting others.Personal image could be express as ways with multiple composite of dressing and makeup. The figure may be totally different for the same outfit on two different people. The author attempted to interpret the formation different cloth styles using the theory of deconstructionism. Costume design based on integrate scientific study approach could optimize professional image shaping on a better way. Personal image design reflects man’s pursuit to life itself and aesthetic with its own aesthetic connotation.Professional image shaping is to formulate a shaping plan with systematic and creativeness according to the requirement of employment and the objective situation using scientific knowledge. It is to shape a graceful image for a person or a group through positioning and regulating the summary of mind, action and appearance factors such as temperament, age, and office environment. We can tell the effects of costume design to character shaping through this research, which has critical guiding significant to image design work in future.The issue researched based on costume design and needs of different occupation in the following parts:1. Analyzing the development of clothes design in different time starting with the current situation and concluding the factors and requirement in effecting of costume design to image shaping;2. Distinguishing the different expression of professional image shaping and summarizing design process;3. Decomposing the costume design method on professional image shaping and emphasizing the method which combines keen scent of fashion with social psychology;4. Supporting the main point by analyzing professional image design of Shanghai Expo2010as an example.