A User-experience-based Research On Enhanced Messaging Service Design With Customized Chinese Character Handwriting Type

In the age of post-industry, there is slender profit in the mere product appearance design and traditional business model. Thus, an equal emphasis should be put into the“content”design. Especially in the field of telecommunication, customers are concerned more about diversified and customized value-added services the mobile set carries than its appearance.With the development of telecommunication and information technologies, it is a high priority for major Chinese telecommunication service providers to meet the challenge by providing more diversified design services based on their currently available network resources. The competition among various service providers in essence is the one on the industry-value chain. Namely, the key to winning in the telecommunication market is a mature and healthy industry-value chain.The thesis proposes M-Market (Mobile Market) within the current status of china telecommunication fields by conducting research on:“Consumer Demands Analysis”→“Technology Background”→“Business Model Design”→“UI Prototype”, with an emphasis on“Business Model Design”and“UI Prototype”.The innovations of this thesis are as follows:(1) This thesis proposes, from the user experience perspective, the concept of enhanced messaging services in customized Chinese character handwriting types. It manages to establish a brand new M-market Business model which builds up on the basis of the current value-added services with more profit-gaining models and encourages more cross industry cooperation for telecommunication service providers to produce more diversified and customized services.(2) The ability to send and receive enhanced messages with customized Chinese character handwriting type is based on the dot-matrix font, and this service would make the short message service more diversified and extensional.