Design Method Based On The Perspective Of Public Art Outdoor Advertising Innovation

Aydin Karen in the urban landscape art, said:"instinctively pursuit of harmony, order and beauty, the composition of the landscape should be an orderly and beautiful world." People never get the slightest comfort and beauty in a chaotic environment feel. In recent years, with the increase in the investment of outdoor advertising, outdoor advertising more and more attention by all walks of life, but due to its development too quickly for many ills. In China, most of the outdoor advertising and did not let a happy. In the vast majority of the public impression, The outdoor advertising disorganized, lunate, misplacing, single form, there is no creativity, shunned the broad public. Not only disturbs the public living space, also affected the lives of the general public. Now is the moment we need to address the problem how to address and overcome these ills. At the same time, gradually opening up and reform of the socio-economic and political, national politics and culture increasingly open to the general trend of and the introduction of international arts and culture and folk cultural exchanges, public art has been significant development in China. Public art is proportional to the prosperity and urbanization extent and speed of a country or region, public Art departure from the overall function of the urban landscape and environment, to enhance the knowledge of the art of public social and public real life concept, and vigilance Business cultural ills in the subconscious denounced the case of a "minor" or "low-level" art, as a result, for outdoor advertising in China today the problems of the different angles of public art, know the essence and spirit of public art, assist the concept and practice of public art spread in China’s outdoor advertising in contemporary society and into-step-by-step promotion. To promote new development of outdoor advertising, form of outdoor advertising, color, material should be fit and the form of the surrounding landscape, outdoor advertising design style of the city should have a sense of integrity.Outdoor advertising from the objective on the overall planning of urban design, community building, political and cultural construction, as well as to improve the atmosphere of the artistic life of the people, to guide the public consumption of entertainment all areas involved in the formation of their cultural and outdoor advertising has a direct and indirect relevance, should face and to impose positive guidance for the development and construction of the outdoor advertising, as well as more space place and good resources and facilities for the public interest. Meanwhile, we hope that the process of civil society participation in outdoor advertising can become a good interaction effect between art and social and material construction, outdoor advertising to the large field of vision of the society to be more understanding and self-discipline.This paper focuses on the analysis of the meaning of public art, function, work type, manifestation object, combined with the outdoor advertising problems, systematic analysis draws on a series of public art theory, and summarized in the form of the use of public art in the outdoor advertising, place feature set, outdoor advertising media manifestations outdoor advertising visual language research aspects. The study public art theory and enhance the innovative design of outdoor advertising method has a very important practical significance.