The Application And Development About The Theory Of Constitution In The Advertising Design

With the development of the Russian Constitution Movement, constitution hasbecome a creative way of shaping being sought after by Public.The Bauhaus beganthe design basic course in independent, forming the theory as a theoretical basis for alldesign related disciplines, seen as a symbol of the teaching reform of basic designeducation. Later, the Bauhaus foundation course content is divided by Japan intovarious parts,"the plane constitute "," three-dimensional "and " color composition ",which composed of the three constitution theory.Tn the1980s, art and designeducation scholars introduced three constitute and successively set form thefoundation courses in various design schools.The theoretical basis of constituteeducation has become compulsory for design education in China, and is widely usedin practice.Constitution theory is the constitution principle of formal beauty in all art anddesign in the application of the law of beauty, refers to form from the2D space and3D space modeling elements and aesthetic principles, properties and Research oncolor and application principle. For advertising design, how to constitute a formelement and the elements of color appropriate arrangement to attract the eyeballs ofconsumers is undoubtedly the focus of the design, which also determines the basicrole of three constitution theory in advertisement design.This paper simple combing the formation of constitution theory and introducethe whole process of the constitution theory bring in China and analyzes theoreticalguidance value and practical significance to design theory. From point, line, surfacewhich based on arrangement began to introduce about the constitution theory how tohelp improving the form of graphic design beauty of form, different visual effects andfrom the visual color and spatial aspects about the application of theory in advertisingdesign and produced, provides aesthetic composition diversity to the modernadvertisement design which is contribute to the development and progress ofadvertising design.