Nowadays, all nations in the world recognize the21stcentury as an era ofsoft power competition. Asia has been identified as the area with the most pot-ential for development, with China and Korea especially attracting international interest as countries with strong potential for cultural progress and diffusion.With its use of the Confucius trademark, China has been able to expand i-ts world-wide cultural influence through language and education, while SouthKorea’s pop industry uses Korean music, TV shows, and movies to encourag-e the promotion of its unique culture.Current courses taught in our graduate schools are most often specializedChinese programs backed by the Confucius Institute. Therefore, it’s not unnat-ural to ask, how the Confucius Institute came into being and to what degree it-has influenced the world. And is there a comparable South Korean institute? T-he answer is coincidentally YES, in the nation’s King Sejong Institute. King S-ejong Institute was funded and established by the Korean Tourism Bureau as-an educational institution promoting Korean language and culture to foreigners and overseas Koreans. Its primary goal is to create mutual understanding bet-ween South Korea and foreign countries through cultural exchange. While bot-h institutes are similar in nature, they each also possess several unique definin-g characteristics. This draws me to conduct a comparative study between the t-wo institutes.In this essay, the introduction concerns the establishment and global deve-lopment of Confucius Institute and King Sejong Institute. Further focus and st- udy is given to the twoinstitutes development and present status. Also, this ess-ay will compare the two institutes operational models, so as to discover any inherent problems and their respective coping measures, as well as the commenton each organization’s developmental trends and prospective outlook. |