Investigation And Research On The Acceptability Level Of Outdoor Slogans In Downtown Shenyang

Slogan, which refers to a catchphrase that written in simple words and used for agitprop,is quite common in human’s daily life. As an important part of the social language life,slogans can reflect the actuality of language using in a specific region to some certain extent.Also, by researching on the pragmatic utilities of slogans, we may discover some potentialproblems from the preparation and setup of the publisher to the degree of attention,comprehension and adoption of the audience. Based on this, it is on the cards that we putforward some useful strategies so that slogans can play their positive roles indeed.The study object is limited to outdoor non-commercial slogan in downtown Shenyang,which is published in outdoor areas and has no commercial benefits. The thesis is composedof three parts. Chapter One presented a detailed introduction of survey methods andprocedure, and a classification analysis about the current situation of outdoornon-commercial slogans in downtown Shenyang, which contains the types of topics,publishers and publishing forms. The investigation on the degree of attention, comprehensionand adoption of the audience is given in Chapter Two, with the purpose of gaining a clearidea that how many pragmatic utilities had slogans obtained. In Chapter Three, there raisessome possible resolution strategies grounded on the problems which were found during thesurvey.