The Application Research Of Font Language In The Logo Design

Font such as people, also has its own personality. Highly intensive in theinformation society, how to make your own logo stand out, of course, have a goodperformance elements and performance practices, the text is not only the carrier ofculture, but also has a formal beauty of the visual graphics, as a symbol of designelements, is undoubtedly right. Different fonts in the logo gives the sign of theexpression of different styles, give the audience a different sensory stimulation, fontdesign is like a language for signs endorsement. This topic standing in the West fontlogo design on the basis of outstanding cases, summed up the font used in the logodesign language a universal law, such as the law of formal beauty of proportion andscale law and philosophy in the universality and specificity principle, according towhich the world recognized by the law of the convention summed up the font used inthe logo of the ways and means of how the performance practices and breakthroughthinking font logo design limitations of their way to open up a universal and how toachieve a permanent mark dissemination are the main topics explored.Font flag as a symbol element has its advantages and disadvantages. Theadvantage lies in its focus on the prominent, distinctive theme. The causes of thedefects is due to the geographical spread of the text itself, cultural differences andlimitations. Well, the font flag design with a new form of reconstruction, to studydifferent font design techniques in the logo design skills, so as to achieve the logo tomaximize communication needs is what we strive for the goal. Analysis to identify thefont flag with universal values they have in common, summed up the font logo designmethodologies and trends, the most important task of this project. I hope to provide areference value of the post-modern font logo design.