The Research Of Micro Film On The Communication Of Urban Culture In The Context Of Visual Culture

In the context of visual culture, film and television, as the traditional means of visual expression, play a great role in spreading urban culture. At the same time, micro film gradually becomes a hot research topic in studying the relationship between new medium and urban culture spreading, because of its originality, low access threshold, fragmentation and postmodern content. Specifically, there are several research gaps mainly in two aspects, on one hand, more attention has been paid on the new media itself and its trend, lack of the relationship research between city and new media; on the other hand, its relationship study focuses on City Marketing, Image Communication, lacking the study in enhancing the communication and identification of urban culture in the context of micro media.The communication and the expression of city culture are regarded as an important means of culture production in this paper. First of all, the definition of micro film and urban culture, as well as its connected relationship are discussed in the first part. Secondly, the next part concentrates on the selection and expression of city image, the unique points in narration and audio-visual language different from traditional visual expression, as well as the theme expression about city in the context of the internet. Finally, concerning the problem in city culture communication, the interaction and integration of content innovation from government, media and ordinary people is pointed in the last part.Generally, this topic about micro film and urban culture, on one hand, carries on the study about city and film in the new media environment and the communication means of micro film in construction and expression about urban culture and city marketing, on the other hand, plays a great role in improving China’s urban culture studies and communication, and the introspection of the city development itself.