Study On Optimization The Information Design Of B2C Web-site

As the internet becoming popular, e-commerce sites come into thousands of households. TheB2c is a website which the enterprises face to the consumers directly and the current mainbusiness pattern of online shopping. The B2c developed domestically for just more than tenyears and now is still stay at initial period. The consumer identity is both the web user and thecustomer who is faced by the enterprises. Structure design of the Web site pages not onlydetermines whether the site attractive, but also make effect on sales growth. The B2C withdifferent characteristics have different customer groups, it also determines the different sitesstructure. Only by overall analysis of B2C Web site and further to categorize it according tothe characteristics of the audience, understanding the users’ mind to improve the userexperience, the site structure would be optimized and so that we can build up better onlineshopping environment for enterprises to gain profits.