"Form Follows Emotion" In The Packaging Design

The development of modern technology and the advances of society bring us abundant material wealth and recreational treat. But more attention of high-technology also makes us ignore our feeling and the function of technology, which leads to the expanding distance between products and psychology. Also more attention of high-technology leads to the imbalance situation between manifestation of high technology and low emotion."Coessential change era of technology is coming, which makes the superiority of technology not so effective on market winning. Enterprises should look for new methods to distinguish their products. Looking for a variety of ways to enhance the product to a consumer’s emotional and spiritual care has gradually becomes a national design circles consistent pursuit of product design direction."Basing on the current situation of packaging market, through graphics, color, material, character, structure and other aspects, the paper tries to investigate the functions of different packaging design form factors, such as functions on how to affect people’s emotions, on how to touch the consumer’s heart. Basing on the existing academic achievements, around the design style of "form follows the emotion", through the review of the history and analysis of the current situation of design, the paper presents the problems and disadvantages of current packaging design. Also, from the point of view of design, the paper tries to look for different ways to improve product packaging for consumer’s emotional and spiritual care.From the perspective of semiotics, the paper quantifications the emotion into various symbols system which can be mental-perceptional analyzed and analysis these elements. Emotions are referred to cognitive science research areas. Without emotion, the cognition is not complete any more. Making subtle design elements into visual elements and other emotional experience factor which we are familiar with provides us a feasible analysis method of emotional design research. So the analysis of "form follows the emotion" design is imperative. It also has the realistic necessity and the feasibility of the theory.