The Study Of Electronic Magazine Layout Design

Electronic Magazine (e-magazine) is a kind of new media derived from thedevelopment of Internet technologies. Along with the rapid development of theInternet and maturing of electronic technologies in the new media age, e-magazinehas transformed from a fictitious and abstract idea to a familiar and popular mediaform. With the help of the rapid communication made possible by digital technologiesand the speed of the Internet, e-magazine, acclaimed as the representative digitalmedia in the21stcentury, delivers information in a freer, swifter, and more flexiblemanner. Almost all of the famous magazines under various multi-national mediacompanies have launched electronic versions for their online readers, thus makese-magazine an important sunrise industry.Same as print magazine, advertising investment is the key to survival fore-magazine too, therefore the pressing mater is to increase the number of subscription,or click rate. For the hundreds of dazzling magazines in the market, besides cover andcontent, a novel and balanced layout design that can offer readers with the bestreading experience is rather important in prolonging reader loyalty. Compare with thatof the print magazine, the layout of e-magazine, presented by different vehicles, is notstill but a combination of still and interaction, which can provide the audiences with amore unique and convenient reading experience as well as richer sensuous pleasure.This thesis first explains the basic differences between e-magazine and printmagazine, and summarizes the advantages of e-magazine. In accordance with thedesign elements that form the layout of a magazine, and the categories of content, thepaper analyses the features of the layout of e-magazine, and the characteristics of eachelement; analogically analyses the distinctions and similarities of the design of e-magazine, print magazine, and webpage; summarizes and concludes the advantages,disadvantages, and future developing trends of e-magazine. Hope this will be one ofthe million bricks that build the theoretical foundation for the future development ofe-magazine.