Comparative Study Of Female’s Affective Priming And Semantic Prime In Different SOA

Objective: The study was designed to compare women’s affective priming effects andsemantic priming effects in the different SOA conditions from the view of individual’sprocessing features of target stimuli.Method: Using standardly matched materials, adult female were asked to completedevaluative categorization task and gender classification tasks under three kinds of the SOA(50ms,250ms and500ms), then the data were statistically analyzed by SPSS17.0software.Result:(1) in the SOA=50ms experiment, significant interaction was foundamong valence of prime, consistency of prime and target and type of target, F (1,33)=4.634,p<0.05. A further single sample t-test showed that in negative-consistent condition, there issignificant facilitation effect of affective priming (t=-2.318, p <0.05); in negative-inconsistent condition, there are significant obstacle effect of affective priming(t=4.061，p<0.01) and significant reversal of semantic priming effects (facilitation effect).(2) In theSOA=250ms experiment, there was a significant interaction among valence of prime, genderof prime, consistency of prime and target and type of target, F(1,35)=17.981,p<0.001. Afurther single sample t-test showed that in male-negative-consistent condition, there wassignificant facilitation effect of affective priming and semantic priming (p <0.05), then furtherpaired-samples t test showed that there was no significant difference between prime amountof affect prime and semantic prime effect(t=-0.080,p>0.05); In male-negative-inconsistentcondition, there was significant obstacle effect of affective priming and semantic priming(p<0.05), then further paired-samples t test showed that there was no significant differencebetween prime amount of affect prime and semantic prime effect(t=1.129,p>0.05);Inmale-positive-consistent condition, it only appeared reversal effect of semanticpriming(t=3.495,p<0.01); In male-positive-inconsistent condition, there were significantobstacle effect of affective priming and reversal effect of semantic priming(t=-2.329，p<0.05);In female-negative-consistent condition, it only appeared reversal effect of semanticpriming(t=2.390，p<0.05);In female-negative-inconsistent condition, it only appeared reversaleffect of affective priming(t=3.669，p<0.01); In female-positive-consistent condition, it onlyappeared facilitation effect of semantic priming (t=-2.671,p<0.05); In female’s positiveinconsistent condition, there is no significant affective priming effects and semantic primingeffects(P>0.05).(3) In the SOA=500ms experiment, significant interaction was found between facial expression of prime and type of target, F=4.797,p<0.05, but there is nosignificant simple effect.Conclusion:(1) In the automated processing mode, male negative stimulation cantriggered affective priming effects and semantic priming effects, and the individual’sprocessing rate to target stimuli is the same.(2)In the automated processing mode, the natureof affective priming effects and semantic priming effects which are triggered by certainexperimental conditions is different.(3)In the automated processing mode, the valence ofemotion affects semantic processing.