Study On Markeization Of Chinese Documemtary

In recent years, some well-known TV documentaries such as bamboo shootsafter a spring rain occurs commonly in the majority of the audience ’s visual field,resulting in the creation of documentary climax. The documentary explores evolutionas a hot topic, especially about the documentary in the forward direction, thedocumentary the commercialize road, aroused great interest of scholars.In this paper, through reading, collecting a large number of books, foroutstanding foreign documentary success model based on comparative analysis,combined with the current our country the development of documentary, documentaryrelated issues including Chinese television documentary film market of developmentcourse and current situation, Chinese documentary market demand, foreigndocumentary market for China the enlightenment of documentary research, explorethe documentary market development road.In this paper, theoretical significance is through the research of related problems,by the researchers on the documentary management attention as well as to themicrocosmic problem discuss, hope to be able to enrich the field of theoreticalresearch, and promote comprehensive, all-round development of documentary study.The actual meaning is through a series of research and analysis, put forward a seriesof practical marketing strategy, to break tie Chinese documentary market developmentbottleneck to provide a new reference perspective.