Research On Creativity Of Chinese TV Play Since The New Century

TV play is one of the most extensive door, one of the audience art form with the masses with spiritual needs material life improvement of ordinary people, TV has become an indispensable daily life mental nourishment. The attention of people in TV, reviews, communication is deeply penetrates into all aspects of life, become the contemporary Chinese people’s lives in a beautiful scenery line, also make the development of Chinese drama entered an unprecedented boom in the new period. And TV industry as an important branch of media industry in the whole media economic operation, plays a very important component. Television is the main market of China TV industry in China, is the first to market, PSB according to industry business model operation relatively successful artistic style. Our TV is the highest degree industrialization medium of television industry. No matter from the whole scale, business operations or from the development trend in China, is the most important TV industry component parts. And promote the industrialization of the core factor of successful process is the idea and extensive application. So the creativity and drama and industrialization development relations, and creativity into one of the way and the connotation, has become an important aspect of television research. Creative industry is in the world economy into knowledge economic era this background developed a kind of praise highly innovative, advocates the individual creativity, emphasize the cultural art on economic support and promote new industry. As the21st century’s burgeoning industry, creativity is the core of cultural industry, and booming as cultural industry is an important part of TV industry, has become a combines art creativity and commercial creative typical culture industry way, in our life playing an important role. The value created by media television way of carrying information, it passed to the audience is information fusion, to a certain extent, the value created dramas is an intangible, but how will this intangible value into enormous tangible value, need meticulous in television detail for the creative planning. This plan includes both the overall planning of the creative solutions, including in the concrete drama creation production and marketing of creative concept into the creative and behavior.For creative research domestic drama just underway, related elaboration still not that many. The research on TV before most generally can be classified into cultural sociology research and economics (industrial) to study two kinds big. At present Chinese film and television research priorities too much focus on film, and in the existing about the drama studies, scholars, experts tend to focus on independent text, evaluate what their advantages and disadvantages, and then explains the gain and loss of our mental state reaction when, psychological demand, spiritual rheological, cultural awareness and other social culture level significance. For TV industry development economics research, then more focus on as mass consumption activities pure commodity property dramas should how marketing, promotion, trading, to achieve maximize the value of goods. And the film industry as creative industries will be an important part of are researched and discussed, the domestic experts still tend to precedent, but individual from the Angle of the film industry, with film as example, doing creative research and analyses and explains as artistic and commercial dual combination of the special industry form, is the idea of how to turn ideas throughout the creation, production, marketing, product development and so on each link. But the system for TV is the explanation of the creative problem rarely touches. So as a and mass culture are closely related cultural and artistic types of dramas, research has become a creative problems should not be neglected in the practical needs. And will be creative this concept, reduction in drama creation, production, marketing, every detail of industrialization, this paper discusses the midterm contains creative form and connotation, and analyze the classic case of success, for reference, to foster strengths and circumvent weaknesses for TV make detailed creative meaningful comb, and this is the purpose of this paper in order to achieve with expectations.