Countermeasures For Promoting Soft Power Of Anhui Culture

Under The current international situation, the competition patterns among big counties had a profound change. Competition of comprehensive national strength will affect the rank of the countries in the future world. Just like economy, military, the culture soft power is important part of comprehensive national strength, becoming significant strength for the social progress and development. At present, American-led western countries rely on their own powerful strength of politics, economy, science and technology, try to consolidate their power by putting forth value of their democracy, human rights. If China wants to win a place in cutthroat international competitions, she must improve her national soft power to a higher level while boosting economic, scientific and defense capability. It is pointed out that culture becomes more and more important factor of comprehensive national strength at the Party’s Seventeenth Congress. On the condition economic development, culture enlarges its impact itself. If Anhui province wants to arise in present situation, it should build its own special culture soft power.The study about the source of culture soft power is based on the comparative analysis of hard power and soft power, and in this article, I have concluded the definition of culture soft power. Then I analyzed the function and effect of soft power, all of the work build a basic theory for the whole article. In the next step, according to the developing status on soft power of Anhui culture, I gave my full confirmation for the advantage of the resource of soft power of Anhui culture, in the meantime, I put forward the question and disadvantage during the development of culture soft power, and explain why we need to promote soft power of Anhui culture immediately, all of these provides facts for the questions that need to be solved following. In the end of this article, countermeasures for promoting soft power of Anhui culture is the focus of the whole article, it presents some views on the basis of the problem that through the development of soft power of Anhui culture, first of all set up the target and principle for soft power of Anhui culture, then by full use of the policy and resource from Anhui province to broaden the ways of developing culture soft power.