China Local Cosmetic Products Visual Communication Design Research

Cosmetic product is the life of consumables and necessities, in China’market has a huge demand and prospect. However, the foreign brand almost captured the entire China market. The causes for this are multi-faceted, product classification, function, the consumption concept and Product marketing visual communication manner is a direct and important reason. China has some good cosmetic products, The visual communication design is backward, have not in time to improve according to the consumption psychology and the aesthetic concept. Don’t pay attention to visual communication mode. Product appearance decades as one day, resulting in lower and weaken the market competitiveness. China has cosmetic products visual communication design the existing problem is blindly follow the west of the advertising model. Ignore the Chinese traditional culture resources and national characteristics. Based on the analysis of the current cosmetic products of visual communication based on the error, through the typical cases, the conclusion is experiences and lessons and then put forward cosmetic products of visual communication design principles:content choice; concept is clear;in-depth research; accurate positioning, building brand image. Cosmetic products visual communication design should use our own ways. Comply with Chinese cultural spirit and aesthetic interest, look for Chinese consumer appeal points, including the Chinese way of life and China demands emotional. Accordingly this paper selects the SPDC; Haiermian; Bainianrunfa some domestic famous brand the visual design are analyzed, Find out the problems, and puts forward the design planning programs. Hope that through our mutual effort, strengthen and improve China cosmetic brand memory degrees and recognition rate, set up the China brand image, improve the market competitiveness of products.