Strategic Research Of Yantai Culture Industry Development

Culture industry, as a new merging industry, is an important component ofknowledge-based economy, it is playing a more and more important role and drawingan extensive attention by varied ranks of the society in the field of GDP growth,extension of State Revenue and employment growth. It is showing a trace that Cultureindustry is becoming a pillar industry in some provinces and cities. Yantai, as one ofthe first coastal open cities, though has its abundant industrial base, large potential ofdevelopment, but falls behind other up-going cities in the development process ofculture industry. On the whole, the development of culture industry is situated at astage of breeding and starting, and it is not mature both in the theatrical research andin concrete practice. Strengthening the strategic research and making pointed policiesand treasures has its important theatrical and practical significance in bringing upyantai culture industry and the speedy, healthy, balanced,sustainable development ofyantai’s economy and society.The thesis is based on the review of theatrical and practical research of cultureindustry. It gave a concept of culture industry, separated out from culture industry andculture undertakings, discussed the characteristic of development strategic, gaverelevant basis for making the development strategic of yantai’s local culture industry.It pointed the five chances, three threats, the four advantages and four disadvantagesof yantai’s culture industry by the researches of the external environment and internalconditions of Yantai’s culture industry. Then it is guided by strategictheory,successful experience home and aboard and SWOT matrix, making sevendevelopment strategies of yantai’s culture industry: feature outstanding, industrialinnovation, industrial reunification, high-tech adding, talent breeding, intellectualproperty,cooperation and communication in order to maximize favourable factors andminimize unfavourable ones,taking the chance to deal with the environmentalchallenge.At last, it centered on the undertakings of development strategic of culture industry,gives some measures and suggestions as follows: the development of key industry, theimplement of the government function, the macroeconomic control, complete lawsand regulations, intellectual property, strengthening and environment.