Contemporary Chinese Culture In The Development Of The Soft Power Of Difficulties And Way Out

With the rapid development of economic globalization，“Soft power” became the most popularword in international relations in recent years. It makes people focus on international relations and thefocus changed. From the original concern of the development to land， military， economic，technological and other physical aspects (hard power) steering on intangible aspects (soft power) ofculture， values， ethics， cultural appeal. It also makes all nations mutual competition from theoriginal economic， military， science and technology "hard power" side of the competition graduallyto culture， ideology and values， the development model， ways of life reflect the "soft power". Thecurrent situation in China is concerned， in the face of such development situation， whether it isengaged in the theory of cultural philosophy， culture， and social theory of researchers， oradministrative post at all levels of leaders， will improve the cultural soft power as a top priority.General secretary hu jintao in the party congress report:"we must keep to the orientation ofadvanced socialist culture， awake to the construction of socialist culture， inspire new high culturalcreativity of the whole nation， enhance the national culture， social culture soft power to life morecolorful， so that people’s spiritual style more uplifting."Just closing of the11th National People’s Congress on to the fifth meeting of the state councilpremier wen jiabao in do government report says:"culture is the human spirit home， excellentcultural heritage is a national perennial veins.... the Chinese culture is a powerful force， thecentripetal force and contemporary children must shoulder promote Chinese culture historicalmission."These are fully reflect the party in the modern development tendency of the cultural developmentof science to grasp， and in the new historical conditions to the height of the culturalconsciousness.From the point of view of academic research， our country to the development ofcultural industry in rapid ascension and has made good state of development， and the practice ofabnormal high enthusiasm， various academic studies also constantly emerging， but pay attention toquality and our long-term development of "hard power" compared with our cultural soft powerdevelopment late start，experience less，basic theory is weak，plus China’s rapid rise in the internaland external challenges， make the culture of the soft power of the research present serious lag. Thisarticle from the Angle of the philosophy of culture of the soft power of the concept，the characteristic，the realistic conditions are analyzed，and tried to the soft power of culture development of the threemost prominent development dilemma this paper analyzes the feasibility and put forwardcountermeasures.