Study On The Core Competence Of Folk Culture Theme Park

In the changing political and economic environment, the chinesetheme parks are facing great development opportunities and roughindustry competition.Folk culture theme park is an important category oftheme park.It has high economic value,and plays a part in promotion ofchinese folk culture.It’s imperative for chinese folk culture theme park topromoting industrial core competitiveness,because of suffering setbacks.First of all, the paper summarizes the research results of theme parkand the core competence of the corporation,and expounds the definitionof folk culture theme park.Secondly,the paper analyzed the presentsiuation and the future of chinese theme park and chinese folk culturetheme park to lay the foundation for core competence analysis of folkculture theme park.Thirdly, through analyzing the theme park value chain,comparison of chinese and foreign theme park, uniqueness of folk culturetheme park,the paper builds index System which consist of4first-classindexes,15second-class indexes.Then employed AHP to analyze experts’evaluation results and get the weigt of every Index. Finally, the core competence of A folk culture theme park is evaluated by consumer,andthe result is analysed by the method of fuzzy evaluation to offer aproposal of enhance core competitiveness about A folk culture theme parkand other folk culture theme park.