The Comparison Research Of American And Chinese Animation Image

Under the background of globalization, the role of image shaping in the animatedcartoon becomes increasingly obvious. Animation image is a very important part of thecartoon creation. It is not only a visual symbol of the art, more importantly can reflectthe role of personality traits through an animated image, but also reflects the culturalconnotation deeply and the level of technological development. As a cultural product,Cartoon is not limited to the geography and the age, the audience can enjoy therelaxation and pleasure which brings, it can eliminate the cultural barriers betweendifferent cultures and nationalities, which can promote the global communication andintegration of the culture. However, the communication of the culture between Chinaand the Western countries in the process of globalization is not equal, which is mainlyin the cultural hegemony of the strong culture to the weak culture. As a part of thecultural expansion in China’s cartoon market, the cartoon markets the United Statesand other animation obtained are not just the cake of market profits, the more serious iscommunicate to the audience for the same views of world, live and life. The audiencesof animation are mostly juveniles, their sound personality is related to the future of acountry or a nation, so it is no longer a single entertainment, but has been given moreand more cultural connotations.Animated image in the cartoon is similar to the movie star in the commercial film,like the endorser in the commercial advertising is an indispensable role which enrichespeople’s spiritual life by the unique animated image shaping and the exaggerated visualaesthetics. This article uses the comparative analysis method, According to the basicconcepts of the animation, cartoon image, and analysis the basic features of animationimage and the development course of animation image of American and Chinese. Onthe basis of the animation image it tries to find the similarities and differences ofAmerican and Chinese and the successful experience of American animated image inorder to provide reference to Chinese animation image.This paper argues that the theme and style means of American and Chineseanimation image exit similarities, the similarities of the theme reflect the nationalculture and national spirit as well as to provide the public life with entertainmentthrough the research, American and Chinese animation image exit the similar modelingmeans of exaggeration, deformation, intended person and so on. The differences oftheme lie in the United States reflects more in the theme of humor and fantasy and China more in the embodiment of educational and inspirational. The different of styleis the United States animation image design pay more attention to realistic and typesand the animation image showing the internationalization and heroic, but Chineseanimation image design pays more attention to the freehand brushwork andpersonalized and the animated image showing the nationality and the innocence.