Obstacles In The Export Of Chinese Film Products And The Countermeasures

Film industry belongs to the category of cultural industry. The export of filmproducts will promote the long history and set a sound impression of our country withenormous economic benefit in the world. But for a long time, our film is in anunfavorable position in international trade. It may attribute to the obstacles in theenvironment of film industry, the quality of film products and the trade barriers.The paper will probe into the theories of film export support policy, includingexternal benefit theory cultural free trade and external benefit theory in economicsand na ve industry theory. As a kind of special product, the trade of film will take outsome external benefit and whether free traded could be conducted is a hot issue ininternational society. Under the basis of these theories, the paper will give a briefapplication of the support measures in China and an analysis of the current obstaclesof Chinese film export will be produced. After that, the paper chooses three currentmain film export countries and has an analysis of their own particular export tactics.Furthermore, a research on the countermeasures will be taken from the aspects ofimproving support measures, strengthening the push from government and raising theproducts’ competitive power in international society.Film industry is an immature one in China. The export of film needs a propulsionfrom government. The success of America, France and South Korea film exportmainly dues to the together working of their government, film association and theproducers. The film export in China is in initial stage now. it is needed to consummatethe driving policies, set up specialized organization and found film export fund tohelp financing; raising the products’ competitive power have to make clear of thetarget market, conduct international film co-production, focus on the building ofbrand and develop and draw professional practitioner; a well-ran investment andfinancing system is wanted to expand the scope of film industry, meanwhile, filmcorporation groups need building to realize industrial restructure.